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Instagram Stories (15-30 seconds): Peak interest in specific events or promotions (24 hour duration)
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Instagram Reels (up to 60 seconds): Reach non-followers using music, effects and creative elements. Designed to show off the club’s lifestyle in a fun and entertaining way.
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Instagram Posts (up to 90 seconds): Target followers- individuals who already know and follow the club, keeping them engaged
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YouTube: Target golfers looking for a club to join (internet search based)
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Lifestyle videos: Contemporary and sophisticated, reflecting a high quality of life
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Pro tip of the week (golf, tennis, pickleball, fitness, etc): Promotes the desire to learn, improve, practice and use the facilities
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Tournament videos: Showcase how fun and well run your tournaments are, encouraging members to sign up for the next one
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Event videos: Highlight exciting and special moments from events to create FOMO (fear of missing out)
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Member interview/testimonial: Encourage others to join
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Golf course cinematic videos: Highlight the beauty and the magic, close ups, architectural features and topography at golden hour
ATTRACT NEW MEMBERS