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GOLF CLUB
CONTENT MARKETING

A consistent stream of new content to attract prospects, engage members and maximize revenue.

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ATTRACT NEW MEMBERS

Steady Motion provides you with a consistent stream of content for your social media, website blog posts and email marketing that will repeatedly reach your prospects, increasing their desire to join your golf club.

ENGAGE MEMBERS

Let your members know what's new at the club. Show exciting tournaments and events, inviting your members to sign up for the next one.

CONTENT CREATION SAMPLES

Your club will have it's unique video content strategy. Here are some examples...
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Instagram Stories (15-30 seconds): Peak interest in specific events or promotions (24 hour duration)
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Instagram Reels (up to 60 seconds): Reach non-followers using music, effects and creative elements. Designed to show off the club’s lifestyle in a fun and entertaining way.
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Instagram Posts (up to 90 seconds): Target followers- individuals who already know and follow the club, keeping them engaged
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YouTube: Target golfers looking for a club to join (internet search based)
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Lifestyle videos: Contemporary and sophisticated, reflecting a high quality of life
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Pro tip of the week (golf, tennis, pickleball, fitness, etc): Promotes the desire to learn, improve, practice and use the facilities
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Tournament videos: Showcase how fun and well run your tournaments are, encouraging members to sign up for the next one
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Event videos: Highlight exciting and special moments from events to create FOMO (fear of missing out)
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Member interview/testimonial: Encourage others to join
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Golf course cinematic videos:  Highlight the beauty and the magic, close ups, architectural features and topography at golden hour
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Signature Hole: Spotlight a specific hole of your choice
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Practice Facilities: Drone footage of the driving range, putting greens, short game area, etc
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Green Complexes: Show the architectural design of the greens and surroundings
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Junior Programs/Clinics/Camp: Inform members of upcoming opportunities
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Dining/Catering: Highlight the culinary delights as a central part of your club’s lifestyle
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19th Hole Bar: Show players what awaits them after a round of golf
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Clubhouse: Walkthrough tour of the clubhouse amenities
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Family Day: Gives prospects a glimpse of what they can expect
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Nature: Show off the beauty of the property
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Member Welcome: Introduce new members and make them feel extra special
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Membership Director Invitation: Personal invitation from membership representative for prospects to come for a tour
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Club Champions Interview/Swing Analysis: Promotes desire to practice, take lessons and improve

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